Halden House (placeholder)

Halden House — Drawing a Practice

An architecture practice was presenting finished buildings and hiding how it thinks.

Year
2023
Industry
Architecture
Scope
Brand Identity, Digital, Art Direction
Halden House (placeholder) — opening image

The challenge

An architecture practice was presenting finished buildings and hiding how it thinks.

The approach

We rebuilt the portfolio around process — drawings, models, and site photography given equal billing.

The outcome

A practice that now wins work on its thinking, not only its output.