Cadence Athletic (placeholder)
Cadence Athletic — A Launch In Motion
A running brand needed a launch that felt like movement rather than a product shot.
The challenge
A running brand needed a launch that felt like movement rather than a product shot.
The approach
One film shot on real routes, cut to a score written for it, with the motion system drawn from the same footage.
The outcome
A campaign whose stills, cutdowns, and store loops all came out of a single shoot.